El arte de contar historias

Roland was an angry black man. Not just angry: the man was furious. He haunted Broadway between 82nd and 84th streets, where he made a habit of accosting white people. “Hey, help me out? You, give me some money?” he’d shout at them. He ignored the bourgeois conventions that encourage people to keep their distance. He was in your face. This was at a time in New York City when such encounters were not uncommon. The American Civil Liberties Union fought heroically for the right of insane people to live on the street, which also meant their right to harass people and to piss and shit on the sidewalk.

En prensa e Internet, a Robert Sawyer lo suelen describir como un "Brand Strategist and Creative Director". A mí me gusta pensar que además es un hombre eternamente joven residente en NY y que una vez escribió: "There are exits but no escapes".

Su libro, Kiss&Sell, habla del arte de contar historias: con palabras, con imágenes, con ideas. Publicidad que vive del conversiting, no del ad-vertising. Robert, además de Brand Strategist y Creative Director, es también escritor. Y como buen storyteller, engarza sus relatos jugando como nadie con el conflicto, la emoción y la libertad, tres de los conceptos claves que, según Antonio Núñez, están presentes en toda buena historia.

El relato de Roland sigue. Claro que sigue. Tanto, que vale la pena no dejarlo escapar, aquí, en Adbusters.

Gracias Robert.

GOT IT?
"The Terror Within".
Roland was an angry black man
Adbusters